At Result Oriented Marketing we initiate each engagement with a competitive analysis. The analysis is undertaken to determine whether our client’s website performs against same-industry competition. Specifically, which competitor is promoting their website on the Internet better than our client.
The starting point for any website marketing campaign begins with Search Engine Optimization, which improves a website's placement on search engines. Using methods that search engines employ to rank a page, a search engine optimization company can make your website appear on the very first or second page of a search engine's listings for relevant keywords.
Search engine marketing combines processes, features, additions and ongoing changes to a website in order to achieve top rankings in the major search engines. Google, Yahoo!, MSN, and Ask rely on different ranking criteria. A good search engine optimization protocol will result in satisfying the criteria of all search engines at once.
The most important consideration for developing a website is useful, interesting, and new content. Search engines such as Google will compare websites against archives to determine whether content has changed, whether the content is plagiarized, and whether the content is meaningful to Internet users.
Keyword selection is critical to search engine promotion. Rather than engage in an analysis of a particular concept or problem, the human intellect will associate key words with concepts, and then seek to locate the best solution to resolve an immediate need. The use of the term “Xerox” instead of “photocopy” is an example. The term Xerox, a branded keyword, replaced the more appropriate and descriptive term “photocopy.” Likewise, the brand name “google” has become synonymous with a search engine query.
Page optimization is a significant concern for Internet marketing success. A web page that is free of errors, is cleanly drafted, and loads rapidly, may predetermine whether search engines such as Google, Yahoo, Microsoft Live, and Alexa, will consider any particular website a contender.
Site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly.
Exterior optimization such as link building is the final area for developing a successful website. Google developed a system used to analyze websites termed “pagerank.” PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical value to each element of a hyperlinked set of documents, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. In lay terms, Google describes PageRank as relying upon “the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".” Thus, a link from a trusted site such as a government website, or some other “trusted” site may be invaluable for success on the web.
Article drafting, reciprocal link posting, and press releases are all useful methods of developing quality inbound links on the Internet. Other often overlooked methods of Internet link building include the obvious: joining professional organizations that have online directories, donating to charities for sponsorships that highlight the web address of the target site, and even social networking sites such as Facebook, Orkut, and Myspace.
Result Oriented Marketing can help you target the most efficient marketing strategy for your business, at prices that you may find astoundingly low. Don’t delay. Call now.